This museum brochure promotes the exhibition, “Serious Play” at the Denver Art Museum. The typographic system, color palette, and decorative elements come together to form an identity exemplifying the playful style of mid-century design. The round die cut of the brochure refers to the geometric quality of mid-century furnIture and also includes an interactive for guests to learn more about the designers in the show. Because a large portion of the exhibition is also dedicated to design for children, the brochure includes an activity sheet for children to interact with.